IMPROVEMENTS TO THE TOUR-PROVEN T-SERIES LINE DELIVER UNRIVALED FEEL, LOOKS AND PERFORMANCE
The next generation Titleist T-Series irons family establishes a new standard in iron engineering, reaffirming Titleist’s commitment to creating the world’s best irons while providing golfers with optimized performance options from their shortest to longest iron.
The new tour-proven T-Series models – T100, T150, T200 and T350 – deliver unrivaled feel with effortless turf interaction in four tour-inspired shapes, each designed to maximize the three dimensions of iron performance: distance control, dispersion control and descent angle.
“The new T-Series irons embody a unique approach to iron design and creation,” said Josh Talge, VP, Titleist Golf Club Marketing. “Down to the finest details, this new line delivers best-in-class performance with stunning aesthetics and feel. Each model has been designed to feel as good as it looks, look as good as it performs, and perform better than any iron we’ve created before it.”
Titleist has been the most played iron on the PGA TOUR for 18 of the last 19 seasons, including each of the last nine, while T100 continues to be most played iron model by the world’s best since the first generation’s introduction on TOUR in 2019.
All four new T-Series models, which debuted this summer at the PGA TOUR’s Memorial Tournament, have been played at the highest level of professional golf. Of the Titleist Brand Ambassadors currently playing on the PGA TOUR, approximately 80 percent are playing blended sets of at least two Titleist iron models, demonstrating the importance of custom fitting and optimization throughout the bag.
“New T-Series irons raise the bar in terms of total performance. Players are always looking for iron performance to be more consistent,” said Marni Ines, Director, Titleist Irons Development, Golf Club R&D. “We want players to hit their distance as often as possible, we want players to hit their preferred flight as often as possible, and we want as tight a dispersion pattern as possible. Each new T-Series iron – from T100 all the way to T350 – feels outstanding, and all of them perform better across the board.”
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